The emperors of chocolate : inside the secret world of Hershey and Mars
(Book)
Author
Published
New York : Random House, [1999].
Edition
First edition.
Status
Description
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Copies
Location | Call Number | Status |
---|---|---|
Kent Denver Upper School - NONFICTION | 338.7 BRE | On Shelf |
Limon Memorial Library - BIOGRAPHY | BIO HER | On Shelf |
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Subjects
LC Subjects
Candy industry -- United States -- History.
Chocolate candy -- United States -- Marketing -- History.
Chocolate industry -- United States -- History.
Competition -- United States -- Case studies.
Hershey Foods Corporation -- History.
Hershey, Milton Snavely, -- 1857-1945.
Mars, Forrest.
Mars, Incorporated -- History.
Chocolate candy -- United States -- Marketing -- History.
Chocolate industry -- United States -- History.
Competition -- United States -- Case studies.
Hershey Foods Corporation -- History.
Hershey, Milton Snavely, -- 1857-1945.
Mars, Forrest.
Mars, Incorporated -- History.
More Details
Published
New York : Random House, [1999].
Format
Book
Edition
First edition.
Physical Desc
xiv, 366 pages : illustrations ; 25 cm
Language
English
Accelerated Reader
UG
Level 9.6, 22 Points
Level 9.6, 22 Points
Lexile measure
1160
Notes
Bibliography
Includes bibliographical references (p. 325-343) and index.
Description
Forrest Mars and Milton Hershey built business empires out of chocolate. In this history of the candy business, over eight years in the making, former Washington Post reporter Joel Glenn Brenner tells a unique story that is like chocolate itself, a rich blend of many compelling ingredients - in this case, biography and cultural history, investigative reporting and literary journalism. Along the way, Brenner takes us inside a world as mysterious as Willy Wonka's Chocolate Factory where industrial spies jockey for inside information as paranoid executives fight an all-out war for America's sweet tooth. Forrest Mars, often called "the Howard Hughes of candy," was one of the most successful (and private) entrepreneurs in America, a brilliant autocrat who built a unique $20-billion-a-year empire. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise, and after making an immense fortune, he promptly gave it all away. To this day, the Hershey company is controlled by a charitable trust and its profits fund the wealthiest orphanage in the world.
Target Audience
1160,Lexile.
Study Program Information
Reading Counts RC,High School,10,25,Quiz: 24232,Guided reading level: NR.
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Citations
APA Citation, 7th Edition (style guide)
Brenner, J. G. (1999). The emperors of chocolate: inside the secret world of Hershey and Mars (First edition.). Random House.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Brenner, Joël Glenn. 1999. The Emperors of Chocolate: Inside the Secret World of Hershey and Mars. Random House.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Brenner, Joël Glenn. The Emperors of Chocolate: Inside the Secret World of Hershey and Mars Random House, 1999.
MLA Citation, 9th Edition (style guide)Brenner, Joël Glenn. The Emperors of Chocolate: Inside the Secret World of Hershey and Mars First edition., Random House, 1999.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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