pt. 1. Unexpected entrepreneurs

pt. 2. Taking it to the streets

pt. 3. Leverage and next steps.

Prologue: Manifesto : A short guide to everything you want

Renaissance: You already have the skills you need - you just have to know where to look

Give Them the Fish: How to put happiness in a box and sell it

Follow Your Passion ... Maybe : Get paid to do what you love by making sure it connects to what other people want

The Rise of the Roaming Entrepreneur: "Location, location, location" is overrated

The New Demographics: Your customers all have something in common, but it has nothing to do with old-school categories

The One-Page Busniess Plan: If your mission statement is much longer than this sentence, it could be to long

An Offer You Can't Refuse: The step-by-step guide to creating a killer offer

Launch!: A rtip of Hollywood from your living room or the corner coffee shop

Hustling: The Gentle Art of Self-Promotion: Advertising is like sex: Only losers pay for it

Show Me The Money: Unconventional fundraising for kickstarter to unlikely car loans

Moving On Up: Tweaking your way to the bank: How small actions create big increases in income

How to Franchise Yourself: Instructions on cloning yourself for fun and profit

Going Long: Become as big as you want to be (and no bigger)

But What If I Fail?: How to suceed even if your roof caves in on you

Coda

Disclosures and Interesting facts

But Wait, There's More!

Fish Stories Appendix: Twenty-five Selected Case Studies

Gratitude

Rockstars from the $100 Startup

Index.